Do you honestly believe in focus groups and online or peer to peer surveys? Functional MRI’s have proven that we as consumers don’t have a clue why we like or purchase brands.
Successful Relationship Marketing programs track behaviour, value exchange, trend analysis and how consumers interact with each other and your brand.
Ask a consumer if they consume your brand and stand a chance to win something – what do you think he or she will say?
The most effective way to gain insights are via tracking participation, purchases and non brand specific feedback that is not prescribed.
We are launching a new location based solution in 2011…..its not about research, its about improving the relationship and empowering the consumer!!!!……..