RCubed were selected to compile Social Media Guidelines for SABMiller.
The project involved strategic pointers, platform recommendations, legal requirements and protocol and aimed to educate brand managers about the opportunities social media provides. The RCubed philosophy of intergrating all your channels was at the core of the guidelines with practical examples of how this can be implemented across the business.
This was a fun project for RCubed and has opened up exciting dialogue with the Brand Support team.
